Is wine the drug industry of the gastronomical world with an expensive product that is deeply alluring and delicious? Brands of course are key here. All the articles and pieces about what wine goes best with turkey? Well, think about the ads for medication to treat psychiatric disorders and you get some inkling of what is at play here. The critics get literally dozens of caseloads of “samples” (a.k.a bottles) of wine and choose the best from the free assortment sent to them by the drug companies; I mean, wineries. Little wineries without marketing budgets hardly stand a chance. What wine goes well with turkey?
Deep pockets: Red burgundy or white burgundy. (Duh.)
The Rest of Us: Gruner Veltliner, Alsatian whites, terroir-based wines of southern France, light Piedmontese reds.