Well, the more things change, the more they remain the same, as the saying goes. You can dress things up, and change the lighting, but what really changes? Why, there’s this one idiotic restaurant here in West Cambridge that has the menu in French. The prices are in dollars.
No, the secret to success in the business is, first of all, that it’s a business. Sales depend on volume, and say what you like about The French Laundry–it is wonderful–the real money maker in that group is Bouchon, the much less expensive bistro.
The restaurant industry depends on four things: Lots of salt, lots of fat, lots of choices, and service. If you sell high fat food and give customers choices, voila, you’re on the road to success. The most successful restaurants–Starbucks, McDonalds, Dunkin’ Doughbuts–all proceed in this way.
OK, fine, you want to open a small, cute place. That’s fine, but then? Then it’s A Way of Life.