Shop ’til You Drop

We’re only weeks away, it seems, from EATALY opening in Boston, which will be Boston’s first great opportunity to get food that tastes good at a range of price points.  We’re not talking prissy elements driven by the pitch–second-rate and high priced stuff that has a lot to do with packaging–but instead real Italian products with depth of flavor.

OK, it’s not a corner store, but as everyone knows, Batali, who is behind EATALY, gets the best ingredients from the best purveyors because they know he can sell at a price where everyone wins: producer, retailer, consumer.  And Bastianich, Batali’s business partner, is a take-no-prisoners kind of guy, meaning don’t try to sell him product that isn’t any good.

The store will have vegetables, fruits, meat, poultry, fish, and maybe best of all: Fresh pasta.  For $6, you can get a half dozen stuffed ravioli, you add a little homemade ragu, dinner.

It’s the kind of place where you learn as you shop, you get ideas for cooking, and as this knowledge grows, you stop going to places that really have no business being in business.  If you’re good at selling, sell shoes.  Don’t sell food.  EATALY is a cut above, no kidding.

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